K-State marketing strategy capturing the hearts & minds of Wildcat fans
Posted by: Pete Roussel on July 30, 2012
By all accounts, Kansas State's branding and marketing strategy has paid off for the football program.
Take for example the Improve video that was released on June 20. Just on YouTube, the video generated nearly 12,000 views. More importantly, it's captured the heart and minds of K-State fans.
As written on KStateSports.com/16goals :
Bill Snyder has been a constant to the Kansas State football program, from 1989 through 2005, and again from 2009 to the present. But within that constant have come 16 others that have formed the foundation of the K-State football family, and the life beyond those years of eligibility.
The 16 goals form the foundation for success, and create the work ethic and discipline that goes with them. With players and coaches from all backgrounds, having a single set of core values unifies them under one vision. If each adheres to the goals as individuals, then team success will follow.
Snyder believes the 16 goals are not only critical to success on the field, but also in everyday life. Once someone has dedicated themselves to doing things the right way, their chance of success in any field is dramatically increased.
The 16 goals for the K-State program are commitment, unselfishness, unity, improve, be tough, self-discipline, great effort, enthusiasm, eliminate mistakes, never give up, don't accept losing, no self-limitations, expect to win, consistency, leadership, and responsibility.
Today, K-State released goal #2 - unselfishness. While branding their program, K-State connects with their fan base and creates another opportunity to promote season-ticket sales.
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