Some coaches tweet, others tweet effectively...Why James Franklin is well-received in Nashville
Posted by: Pete Roussel on June 28, 2012
A month ago, James Franklin stated, "To think it's just about the X's and O'x and recruiting, it's so much more than that. It's about marketing your program. It's about being able to go and sell the people and why Vanderbilt makes sense. And why we can do something special."
He's exactly right.
Today, Franklin tweeted:
You may think, "Yeah, so? What's the big deal?"
It is a big deal because Franklin is connecting with the Vanderbilt fan base. By 11:00 AM ET, 111 people had already retweeted Franklin's message.
He's creating the perception that Vanderbilt is gaining momentum. He's changing the attitude of Vanderbilt students and creating a sense of pride for a fan base that hasn't felt this way, maybe ever.
Franklin followed up his first tweet with this:
Some coaches tweet, others tweet effectively. It's simple and small, but if Vanderbilt returns to a bowl game in 2012, Franklin should have the attention of athletic directors in part because of his marketing talent.
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