Photo: Arizona State increasing ticket sales with gift cards

Posted by: Pete Roussel on Monday July 15, 2013


Posted by: Pete Roussel on Monday July 15, 2013

Arizona State football has added a clever way to increase ticket sales for the 2013 season by allowing Costco to place ticket gift cards in random areas of their stores.

As shoppers walk the aisles, all of a sudden, there is a sharp and intriguing looking Sun Devils' package.

The hope is that shoppers impulsively purchased the ticket gift cards for a friend or family member.

It's an interesting concept.

Considering the schedule - Sacramento State, Wisconsin, USC, Colorado, Washington, Oregon State, and Arizona - it's a very appealing purchase. That's five potential Top 25 teams.

Here's a photo (via @DarrenRovell) of the gift card setup.

asutickets

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Pete Roussel is a valuable resource for coaches, athletic directors, NFL front-office personnel, and college football enthusiasts. A former college football coach, Roussel shares insight on coaches 365 days a year and is recognized as the most trusted expert on coaching transactions. Follow @CoachingSearch on twitter and send your feedback to pete@coachingsearch.com




Pete Roussel is a valuable resource for coaches, athletic directors,
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NFL front-office personnel, and college football enthusiasts. A former college football coach, Roussel shares insight on coaches 365 days a year and is recognized as the most trusted expert on coaching transactions. Follow @CoachingSearch on twitter and send your feedback to pete@coachingsearch.comtest