Is John Calipari starting a new trend in addressing job rumors?

Posted by: Chris Vannini on Tuesday June 30, 2015


For the second time in less than two months, John Calipari is denying rumors linking him to an NBA team, and he's doing it via Twitter. Is the Kentucky head coach starting a new trend in commenting on job speculation?

In May, Calipari denied any interest in the New Orleans Pelicans job, where some of his former players play, by posting on Twitter. On Tuesday, Yahoo!'s Adrian Wojnarowski reported the Sacramento Kings are “probing” Calipari about interest in taking over the team’s front-office and coaching jobs.

But Calipari again went on Twitter and not only said he will remain at Kentucky, but provided some context.

"Since he bought the team, (Kings owner Vivek Ranadivé) and I have talked on and off about (DeMarcus Cousins)," Calipari continued. "(Ranadivé) has asked me what I thought about (Cousins) and I told him he would be an all-star, and I was right.

"In the last two weeks, we’ve also talked a bunch about the draft and on draft day, obviously because of (Willie Cauley-Stein) At no time has (Ranadivé) offered me a job. I WILL BE AT KENTUCKY.”

You don’t often hear coaches talk about job rumors, whether it’s because there has been talk with a team or because coaches don’t want to give attention to something incorrect.

When they do talk, it can be in a press release put out by a school or giving a comment to a reporter. This winter, Memphis’ Justin Fuente and Utah State’s Matt Wells were upfront by saying they might listen to certain jobs and couldn't promise anything.

But this from Calipari — twice in less than two months — is yet another frontier for social media. Coaches not only can use social media to promote their program, but to address rumors as they see fit. For coaches who are active on social media, will fans take note of a lack of activity during job rumors? Does something like this put even more pressure on coaches to comment about rumors?

The coaching carousel is always reaching different mediums. Social media takes out the middleman between a public figure and the public, and it will be interesting to see if more coaches take a similar approach in situations like this.

Chris Vannini is in his fifth year with CoachingSearch.com and serves as its managing editor. He has previously written for the Detroit Free Press, The Oakland Press, The State News, MLive.com, 247Sports and SB Nation.  A graduate of Michigan State University, Chris now lives in the Dallas-Fort Worth area.  Be sure to follow @coachingsearch and send emails to chris@coachingsearch.com.